The NC craft beer industry is an integral part of the state’s economy. We manufacture, distribute and sell some of the finest beer in the United States and have been an engine for economic growth in small towns and cities throughout North Carolina, contributing more than $2b to the economy and providing more than 12,000 jobs. The COVID-19 crisis and subsequent shut down has devastated the industry. While we have been deemed an essential business as part of the beverage supply chain, revenues are down 75-90% industry-wide. Being able to reopen for modified on-premise activities as part of the Governor’s plan in Phase II is instrumental to the survival of the industry.
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Our partnership with Pat’s Place started long before the beginnings of our brewery. Members of our team have helped carry out the organization’s mission, from assisting on their Board to planning events that benefit this worthy non-profit.
Whether you attended our Worlds Collide collaboration with Catawba Brewing last year, or plan to participate in our LostAsana Yoga class on May 6th, your support is greatly appreciated. Our partnership is an ongoing one throughout 2020, and this commitment to support their important work is part of the fabric of our brewery. We hope you’ll join our team in supporting Pat’s Place.
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While we continue to navigate the many challenges of social distancing and selling to-go beers we’re reminded that our customers still deserve an experience when they walk through our doors and follow our social distancing protocol. While we can’t offer you a seat at the bar, we do believe in our brand and continue to look for ways you can experience this while our taproom is closed.
We went straight to the source and called our friend Alistair Williams, a professor with Johnson and Whales University.
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While we never imagined opening our doors serving to-go beers and stocking grocery coolers, we always knew that supporting non-profits, doing good things in our community was part of the plan. We’ve had to pivot on a lot of things, but have not wavered in supporting organizations where our team is personally invested. Shirley’s Angels is one of those organizations and a partner you’ll likely hear more about in 2020. We’ll kick off our support by donating half of the LostAsana Yoga proceeds to them this week. Meet Shirley’s Angels…
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If this interview would’ve happened six months ago, we’d be talking about hard cider and kombucha. Instead, here we are talking about the state of the craft brewing industry in the midst of a global pandemic.
Richard Greene is the executive director of the NC Brewer’s Guild whose mission is to position North Carolina as a leader among the best craft beer states in the nation. Greene’s job is three-fold: to promote the industry; be an advocate for craft breweries and provide education about our industry.
Where does a crisis like the coronavirus fit into NCBG’s advocacy plan? Well, crisis’s like this you simply don’t plan for, but you do lean on emergency preparedness and a clear honest voice of what’s happening. That’s exactly what we’ve seen from Greene and the organization that brewers in this state look to as a guidepost.
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As we prepare to pour our beers, opening in a drastically different fashion than originally planned, we look for insights and advice where we can get it. And inspiration – we’re taking daily doses of that too.
We’d like to share our conversation with Aaron Gore, certified cicerone and founder of Fresh Pitch Beverage Consulting. He’s been helping craft breweries succeed for more than a decade. His observations are worth passing along to our collaborative community.
What has this time has taught us? The craft beer industry is creative, resilient and certainly not for quitters.
Here’s what Aaron had to say…
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As we continue to introduce you to our Basecamp beers, here’s an introduction to Trek Porter. This beer was inspired by Meriweather Lewis and William Clark, who set out on an expedition into the unknown with the goal of discovering a Northwest passage – a waterway connecting the Atlantic Ocean with the Pacific Ocean. Over the following two years, their band traveled nearly 8000 miles while enduring challenges including intense weather, hostile Native Americans, continual episodes of food scarcity, and even a foray by the Spanish from New Mexico attempting to imprison their team. Learn more about their trek and the beer that this expedition inspired…
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As we continue to introduce you to our Basecamp beers, here is our forth introduction to the lineup. Our Basecamp beers will always be available in our Tap Room and their stories makeup the heart of our brand. Meet Emmer Wheat and learn why King Tut took comfort in it…
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